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Customer propositions

NatWest Products & Services






As Visual Creative Director in NatWest’s in-house marketing team, I brought the new brand to specific products, creating concepts, campaigns and creative guidance for agency partners.




Know Your Credit Score
Check it, change it,
boost it






The brief was to get 25 to 30-year-olds who didn’t bank with NatWest interested in their credit score, and to send them to the Know Your Credit Score site.








NatWest Travel
Making your money go further, wherever you’re headed





A broad campaign across organic social and in-branch screens, helping customers make their holiday money go further and driving them to a dedicated travel page. Bold, suggestive photography, playful type and a vivid palette brought the key benefits to life. I also developed and presented concepts that shaped thinking for future travel propositions.











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Credits
Clair Whitefield In-house copywriting partner




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