As Visual Creative Director in the NatWest Marketing team, I developed and presented creative concepts for NatWest’s travel products to internal stakeholders — shaping early thinking and direction for future propositions.
Making your money go further, wherever you’re headed
Helping customers travel smarterNatWest’s travel products are designed to help customers make the most of their holiday budget. We created a broad-reaching consideration campaign across organic social and in-branch digital screens — all driving traffic to the dedicated travel landing page and encouraging smarter getaway planning.
Bold visuals to reinforce key messagesThe creative was brought to life through bold, suggestive photography paired with playful typography and a vibrant, expressive colour palette. Core benefits were clearly highlighted using a mix of contextual, abstract and emotionally resonant imagery — designed to intrigue and inspire.