I am a senior visual creative, specialising in building and evolving brand identities

In a professional design career spanning over 20 years I've led teams and collaborated with brilliant minds to craft standout creative work at some of London’s best agencies and more recently in-house

NatWest Group
Creative Director Brand & Visual 2018—2024

Agency Space London
Design Director 2017—2018

Leo Burnett London
Head of Art for Digital 2009—2017

Previous senior roles at agencies including GT/VML (formerly Goodtechnology), H&K and Agency.com

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I'm currently supporting brands on a freelance and contract basis — from strategy through to crafted,
visual execution.

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What I’ve been
up to👇🏻

Work spanning my role as in-house Visual Creative Director at NatWest Group (2019–2024), earlier Head of Art at Leo Burnett and Senior Design roles at other top agencies — along with recent explorations in AI-generated art (I’m calling it that for now) and photography, where I continue to play with visual storytelling beyond the brief.

NatWest Brand Refresh
A fresh visual and verbal
ID for a new audience

NatWest Thrive
Teaching young folks how money works,
with a little help from Marcus Rashford
and Hattie Stewart

Bó
Defining the look and feel of a new
digital-first bank from NatWest

Wimbledon Arrivals
Serving up excitement for tennis fans
the moment they step off the train

McDonald’s Little Piccadilly
A one of a kind interactive billboard

NatWest Student Campaign
A fresh take on student finance

NatWest Youth Visual ID
Dialling up the energy to connect
with younger audiences

Samsung Art of Feeling
Where technology meets emotion
in a gallery like no other

NatWest Group Brand Refresh
A bold new identity, shaped for
and by colleagues

Plaiy
Personal experiments in image-making
using AI tools. Part craft, mostly chaos.

McDonald’s website
I’m lovin’ it. Now with better UX

NatWest Travel
Making every trip more rewarding

Art Basel
A virtual stage for contemporary art

NatWest Know Your Credit Score
Helping customers take control
of their credit

McDonald’s Social
Crafting consistent, scroll-stopping
content across every channel

Plaiy.