Experiential Design

Wimbledon Arrivals

Role: Design Director at Agency Space London
I led the visual direction and execution of the 2018 Wimbledon Arrivals outdoor takeover

Game on: exciting fans from the moment they step off the train

The challengeEach year, nearly half a million visitors descend on Wimbledon for the tournament. The challenge? Captivate tennis fans from the moment they land in SW19 — and keep the excitement building every step of the way to Centre Court.

Setting the tone before the first serveThe Wimbledon Arrivals campaign took over key locations around the grounds — from Wimbledon and Southfields tube stations all the way to the iconic All England Club — creating a seamless, branded journey for fans as they arrived.

A visual journey through Wimbledon’s iconic pastThe 2018 campaign came to life through bold, large-scale graphic vignettes that told the story of Wimbledon’s rich heritage — from Centre Court’s 1880 debut to modern-day legends, iconic rivalries, and the evolution of court-side technology.

Game On before the gates openCustom out-of-home creative ran across multiple bespoke panels, building anticipation and excitement as fans joined the iconic Wimbledon Queue on their way into the grounds.

“The Arrivals campaign is an essential part of The Championships; we want people to feel the magic of Wimbledon as soon as they arrive in the SW19 area.”

James Ralley, Head of Commercial, Marketing & Hospitality at AELTC

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Credits

Gregor McAlinden Creative Director, Space

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